Digital transformation is game-changing for most organizations. However, alliance leaders have been left behind because their cross-company business processes aren't supported by one-way portals or other single-company systems. This has created a huge gap between marketing & sales efforts across organizations that go to market together.
R "Ray" Wang, founder of Constellation Research, joins us to discusses digital transformation for growth and innovation. He'll discuss how an Alliance Relationship Management system can solve the many problems that arise from cross-company go-to-market activities including:
- Delivering pipeline transparency
- Accelerating joint sales opportunities
- Engaging field teams
- Proving attribution and results
R "Ray" Wang
Founder & Principal Analyst
Constellation Research, Inc.
VP Marketing & Alliances