---
title: Using TRED to Optimize Alliance Relationships
description: Using TRED to Optimize Alliance Relationships
image: https://info.workspan.com/hubfs/SiriusDecisions_Yellow.png
---

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# Using TRED to Optimize Alliance Relationships

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Organizations need to develop long-term strategies to maximize strategic alliance relationships. Use Sirius Decision’s TRED (Technology, Recruitment, Enablement, Demand Creation) model to more effectively plan investments and tactics to optimize marketing spend.

## This Research Brief by SiriusDecisions shows how best to allocate marketing spend for:

- Technology: communication and measurement
- Recruitment: company to partner to customer breakdown
- Enablement: awareness and solution training
- Demand Creation: partner-type allocation

Read this SiriusDecisions Research Brief to see how better investments in time and resources can drive more effective alliances and partner marketing campaigns. Then learn how WorkSpan can help your organization optimize your marketing spend with partners.

### Download the Research Brief