Learn how leading alliance partners plan, coordinate, and measure the value of their strategic alliance program for exponential growth. Kathy Contreras, Sr. Research Director at SiriusDecisions and Chip Rodgers, VP Marketing at WorkSpan, discuss how to create and measure successful and lasting strategic alliance relationships including:
- Obstacles that inhibit successful alliances
- Maximizing joint business planning
- Successful communication and collaboration strategies
- Best practices for engaging with strategic partners