It goes by many names: the new channel, the emerging channel, or the shadow channel. Whatever you call it, there are new types of partners coming out of the woodwork and changing this space.
Jay McBain, Principal Analyst, Global Channels at Forrester, joins us for a discussion on these new partners and how to best engage with them for joint go-to-market initiatives.
FEATURED SPEAKERS
Jay McBain
Principal Analyst, Global Channels
Forrester
Mayank Bawa
CEO
WorkSpan