WorkSpan

The "Shadow Channel" Is Coming into the Light

It goes by many names: the new channel, the emerging channel, or the shadow channel. Whatever you call it, there are new types of partners coming out of the woodwork and changing this space.

Jay McBain, Principal Analyst, Global Channels at Forrester, joins us for a discussion on these new partners and how to best engage with them for joint go-to-market initiatives.


FEATURED SPEAKERS 

jay-mcbain Jay McBain
Principal Analyst, Global Channels
Forrester

 

Mayank Bawa

Mayank Bawa
CEO
WorkSpan