SAP Achieves a 24X Return on Go-To-Market Investment

SAP needed a way to scale the number of campaigns it ran with Intel, without additional headcount or process overhead. By leveraging WorkSpan to jointly plan, build, and manage their marketing campaigns, over 250 marketers from the SAP and Intel global marketing teams were able to double the number of campaigns executed.

Read this case study to learn how SAP increased its return on investment by 24X versus an expected 11X return.