The C-suite often asks this question of alliance leaders: “How do strategic alliances add value to the business?” The response is usually one-dimensional and focuses on revenue growth. While in reality, alliances actually provide value on 5 crucial dimensions that can be definitively measured and articulated to the business.
The 5 value indicators are:
Grow revenue contribution
Boost market expansion
Ray Wang, Founder & Principal Analyst from Constellation Research & Chip Rodgers, VP of Global Marketing & Alliances at WorkSpan discuss the 5 value indicators that demonstrably prove how alliances impact the business. This is a MUST know for every alliance leader!
CEO, Constellation Research
VP of Marketing & Alliances, WorkSpan