Successful strategic account planning requires a combination of perspectives and priorities, including those of alliance partners. Unfortunately, many organizations lack a consistent process for coordinating with their partners in the development, execution, and measurement of strategic account planning.
This popular Research Brief by SiriusDecisions outlines a proven joint strategic account planning and execution process that focuses on steps needed to:
- Develop a joint account plan methodology
- Create a detailed & iterable process
- Implement the plan with strategic review steps
Read this Research Brief and then learn how WorkSpan enables your organization to create customized joint planning processes with partners to maximize your alliance relationship.