WorkSpan

Recorded on May 1, 2018

Overcoming the Risks & Gaps in Successful Alliance Execution

Upwards of 70% of alliance initiatives fail—despite alliances often driving an important 40% of enterprise revenues. How can you ensure that your alliance initiatives will cross the chasm to scale and generate recurring value for all involved organizations?

In 2018 and beyond, no company, no matter how powerful, can go it alone with market initiatives—partners and alliances are now core and an imperative. This webcast will focus on the 5 key points of success in key go-to-market alliance programs.

Featured Speakers

Michael Eckhardt

Michael Eckhardt
Managing Director; Chasm Institute

Peter Moore

Peter Moore
Principal; Chasm Institute

Chip Rodgers

Chip Rodgers
VP of Marketing & Alliances; WorkSpan